Experience
Tito’s Handmade Vodka | Multi-Market Social Media Coordinator | August 2021 - December 2024
Oversaw campaign rollouts across domestic and international markets, managing budgets, reporting, and creative execution that reached audiences in 20+ countries.
Point of contact for global distributors, growing Tito’s social presence in international markets by 40%.
Partnered with creative, legal, and production teams to plan and promote sponsored events & campaign activations.
Exported and produced social media campaign marketing reports to evaluate campaign performance and inform future strategy.
Managed bilingual customer communications, maintaining a high response rate and strengthening the brand’s reputation for authenticity and approachability en español.
RAICES | Social Media Community Associate | July 2020 – August 2021
Creative Strategist for most awarded social activism campaigns (Gold Honor, Audience Honor, Finalist at the Shorty Awards).
Wrote and curated content that translated complex policy issues into accessible, emotional storytelling across various digital, print and social media platforms.
Collaborated with partner organizations to coordinate digital events, livestreams, and social activations that expanded reach and audience engagement.
Balanced creativity and advocacy, ensuring campaigns met both mission goals and public impact benchmarks.
Medieval Times Dinner & Tournament | Marketing Associate | November 2018 – April 2020
Coordinated event marketing initiatives and local partnerships to drive attendance and brand visibility.
Negotiated with vendors and media partners to secure favorable contracts and streamline event logistics.
Produced promotional content and analyzed campaign results to improve engagement and ticket sales.
Supported on-site event execution including the managing of guest experience, vendor setup, and last-minute logistics with calm precision.
Denton Convention & Visitors Bureau | Digital Marketing Coordinator | December 2015 – August 2018
Promoted city tourism and events through strategic digital campaigns, increasing visitor engagement year over year.
Organized Official SXSW 2018 Music Showcase covered by HBO Latin America, The Austin Chronicle, and KUTX 98.9 among other media outlets
Managed marketing budgets, vendor contracts, and promotional materials to ensure campaigns ran efficiently and on budget.
Designed and tracked marketing reports to evaluate campaign performance and inform future strategy.
Education
University of North Texas, May 2016
Bachelor of Arts in Radio Television and Film, Minor in Marketing, Spanish, and Social Science Spanish Language Media Certificate
Awards
2021
2020
2020
2017